SIDANG JEWELRY

Your charisma, your moment, your jewelry

Our jewelry is made of 925 sterling silver and is optionally gold-plated with 18-karat gold. They are refined with high-quality semiprecious stones that give each piece a special touch. Each piece is lovingly handcrafted in small, specialized factories in Thailand with great craftsmanship. Our collections combine quality and design at a fair price: The pieces range in price from 39 to 399 Swiss francs – accessible without sacrificing style or sophistication.

At SIDANG, our focus is on the needs and well-being of our customers. Every customer should feel understood, well-advised, and completely at ease – because their moment is our moment.

MY STORY

I grew up in Thailand in a family of entrepreneurs—entrepreneurship is in my blood. When I founded the jewelry label SIDANG with my husband Beat in 2019, it was much more than a business venture for me: It was the beginning of a passion project that combines my roots, my passion for design, and my sensitivity for people. The name "SIDANG" means "red" in Thai—it represents character, passion, and strength. These qualities shape not only me but also our brand.

SIDANG gives me the freedom to devote myself to my favorite topics every day: design, lifestyle, fashion, and trends. For me, jewelry is something very personal and emotional. I love enhancing a person's charisma with the perfect piece of jewelry—for every moment in life. With SIDANG, I bring the elegance and lightness of my native Thailand to Switzerland and make it tangible for our customers in a modern, urban context.

Lalita Huggler, Managing Director