Our commitment to customer care
In our store, we take great care to treat our customers like family and close friends. We want to ensure that every product we offer is a perfect fit for you or your loved ones. Our recommendations are based on a deep understanding of your needs and desires.
Our team is the heart of our business. Each of us works with passion and dedication to provide you with the best service. Because for us, it's not just about selling jewelry; it's about building a relationship and making you feel like you're getting something truly special.
LALITA HUGGLER
Managing Director – Design & Sales
Lalita has more than 20 years of experience in the fashion and jewelry industry, including as Head of Design & Production for a fashion label in Bangkok and Shop Manager in Zurich. In 2019, she founded SIDANG with the goal of combining high-quality, handcrafted jewelry with Thai flair and modern Swiss style. At SIDANG, she is responsible for all product design, purchasing, and the retail experience. Her strength lies in identifying trends early and developing products that appeal both emotionally and aesthetically.
BEAT HUGGLER
Managing Director – Finance & Strategy
Beat brings over 25 years of experience in finance, data analytics, and strategic business development. After holding senior positions at international banks and in the start-up environment, he founded SIDANG together with Lalita in 2019. As co-founder, he is responsible for finance, organization, and business development. Thanks to his experience in digitalization, e-commerce, and data-driven brand management, he is driving SIDANG's sustainable growth with a clear strategic focus.
KRENARE
Assistant Shop Manager
I bring my passion for fashion and my deep understanding of our customers' wishes to my work. With over seven years of experience in customer service, I always work calmly and with focus to provide the best possible service and create a pleasant shopping atmosphere.
MARY
Jewelry consultant
I am a calm and empathetic person who always understands our clients' needs. With love for my work and empathy, I ensure that every client feels comfortable and well cared for.
AYTAN
Jewelry consultant
I've learned a lot about jewelry and gained experience in the industry. It's a great pleasure for me to recommend the right pieces of jewelry to our customers that meet their wishes and needs.